Built by a marketer tired of dashboards.
Behar is a small, independent product — built by one person, used by teams who care about being found in AI answers.
Here's who, why, and what the name means.
Why this exists.
I've spent roughly a decade in brand and creative — most of it building and leading creative teams inside SaaS companies. My job for most of that time was explaining, internally, why the brand mattered — and showing, externally, that it did.
In early 2024 I started noticing something. My friends — non-marketers — had stopped Googling things. They asked ChatGPT. They asked Perplexity. They asked Claude. And the brands that came up in those answers — sometimes ours, sometimes not — weren't the ones winning SEO. They were the ones with clearer content, better-structured pages, more citations in the right places.
I went looking for a tool to measure this. The ones I found showed me a dashboard. I'd see my visibility score, I'd see my competitors' scores, and then… nothing. No way to act on it. No way to close the loop. Just a number going up or down, and a monthly bill for watching it change.
So I built the thing I wanted to buy. Behar measures where you stand in AI answers. Then, the part that matters: it tells you exactly what content is missing, writes a first draft of it, and checks whether it worked after you publish. That's the loop. That's the whole product.
What Behar means.
Behar — from Bosnian, meaning the early blossom on fruit trees, the first visible sign of spring before the fruit itself. The moment something starts to be seen, before anyone's talking about it.
That's what AI visibility is. Your brand is becoming visible in a new kind of search, in a new kind of answer, before most of your competitors have even noticed the shift. Behar is the tool that makes sure you're the one that blooms first.
Also, I'm Bosnian. And I'm tired of SaaS products with names generated by a thesaurus and a Latin dictionary. This one means something.
Three things. That's it.
Show your work
Every metric is decomposable. Every claim is cited. No black boxes, no ‘proprietary algorithms,’ no ‘trust us.’ If we can’t explain how a number was calculated, we don’t show it.
Pick a fight, win it
We have opinions. Content beats links. Transparency beats proprietary. The loop beats the dashboard. We’d rather be sharply right for some people than vaguely useful to everyone.
Cheaper as you scale
BYO API keys. One-time packs. No per-seat extortion. No ‘contact us for enterprise’ when what you actually need is one toggle. The price should go down as you use it more, not up.
Want to talk?
I read every email. If you have a question, a request, a compliment, or an objection — send it to the address below.