Behar AI vs Otterly.
The cheapest entry point in the category. Lightweight for a reason. Behar takes a different shape — the operating system for AI search, running the four-component loop end to end. Here's the side-by-side.
Verdict: Otterly is a sanity check. Behar is the OS that ships the next article.
Otterly is the right choice if…
If you're a solo operator who just wants to see whether your brand shows up in ChatGPT for a handful of queries, Otterly's $29/mo Lite plan is the lowest-friction option in the category. Fifteen prompts across four platforms is enough to get a feel for AI visibility without committing budget.
Behar is the right choice if…
Otterly is a thin slice of the measurement component — and even that breaks at scale. Jumping to Standard is $189/mo for 100 prompts (~6x). Gemini and AI Mode are paid extras at every tier. There's no diagnosis, no brief, no draft, no re-measurement. Behar runs the full four-component loop with all major LLMs in the base experience — one bill, one product.
Capability by capability.
Common questions about switching.
Ready to run the OS?
Behar is in closed beta — small cohorts at a time so we can actually pay attention. Apply and we'll reply within 24 hours.